Before & after
The comparison format, built to show change without straying into claims Meta will reject. Strong for first touch, cheap to iterate.
I run paid social for supplement and health e-commerce brands, and make the ad creative in-house. One channel, one category, and one number that matters.
What one point of return is worth
Move the sliders to your own numbers.
Illustrative maths, not a forecast. One extra point of return is worth your monthly ad spend again, every month.
The service
Meta ads for supplement and health e-commerce brands. Building, testing and scaling the campaigns, and being accountable for what they return.
Meta's algorithm handles most of the targeting work agencies used to charge for. Creative is the variable that's left, which is why an agreed number of new ad creatives is part of the retainer rather than something you have to commission separately.
I would rather be the best thing in your account at the one thing that moves revenue than spread five services thinly across your budget.
What I don't do
Where the gains come from
Targeting is largely automated now. What still separates a 2x account from a 3x one is the ad itself, and most brands rotate the same four product photos until the audience stops seeing them. These are the three angles that carry this category.
The comparison format, built to show change without straying into claims Meta will reject. Strong for first touch, cheap to iterate.
What's in it and why that matters, told visually. This is the angle that converts the sceptical, higher value buyer.
Real customer language, designed properly rather than screenshotted. Carries trust you've already earned into cold traffic.
Every angle is written to what Meta permits for health and supplement advertising. A rejected ad doesn't just cost you a day, it costs the campaign its learning phase. Knowing where that line sits is part of the job here.
Who it's for
Close to this but not exactly it? Worth asking anyway. The overlap that matters is a physical product, repeat purchase and money already going into paid social. The category label matters less than that.
How it works
I read the ads you're currently running before we speak, so the first call is about your account rather than a generic pitch. Free, and yours to keep.
Ad account access through Business Manager, an agreed budget, agreed targets, a short written agreement, first month up front.
Campaign structure, audiences and creative set up against the targets we agreed, sized for every placement.
Campaigns go live and get watched. What loses gets killed early, what wins gets more budget and a next iteration.
One page each month. Spend, revenue, return, and what changes next. No dashboard you need a login to understand.
Questions
Start here
Every ad your brand runs is public in the Meta Ad Library. I read yours before we talk, so you get a straight assessment of the account rather than a discovery call about your five year vision.
What you get back